Regarding the Friday issue I think you are kinder to the networks than me in thinking that it’s a deliberate choice to target part time affiliates with a Friday email. I think it’s more a case of “I said I do it this week so I better get it done before I leave for the weekend”

I totally agree too that it’s better to send something than send nothing but I suppose I’m just speaking from my personal viewpoint and saying that if you send me emails late a Friday afternoon they are never going to get read.

You are totally right that it’s not the biggest issue in the world. More of a pet hate of mine but the other issues I mentioned can be significant too and your comment on lead time definitely makes sense.

I would rather networks sent out their emails and attempt to communicate rather then send out nothing at all. I don’t think this is fair to networks at all, as you can’t please all of the people all of the time.

Be it Friday or Monday, for me… I don’t care, Ill get around to reading them all at some point.
What networks may want to factor in is Affiliate lead time. That an affiliate can take up to four to six weeks to implement and update the merchant’s promos or changes. So for networks like affiliatewindow.com who ask merchants for promos a week in advance of their affiliate emails going out, which is proactive and great, Id be also getting promos together from merchants six weeks in advance and then sending that out. Most affiliates are not taps and can switch things on at a moments notice. But again this has its problems too, the real world tells us that some merchants do not work or have planned six weeks in advance.

I feel the Friday email from networks should not be a primary focus, there are far too many other bigger issues to concentrate on. Is my thoughts :0)