Mar 21 2006
5 quick tips for merchant creatives
- Style - Supply a choice of banner styles, one of each size just isn’t enough
- Size - Keep to standard sizes. Your 732×28 pixel banner might look great but it’s not going to fit into an affiliates standard banner space
- Content - Don’t include a telephone number. I run an online business, you run an online business why would either of us want an offline sale?
- Maintenance - Never replace a banner with one of a different size, it’s breaks affiliates sites. This might sound obvious but I’ve seen it done a number of times
- Design - Make sure the banner looks good. It doesn’t need to be expensive but it’s much worse to look cheap.
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