Oct 15 2008
a4uexpo day 1
Getting started on day 2 of the expo so time for a quick blog post about the events of yesterday.
I had an early start but got down to London in time for the intro by Matthew Wood from Existem and the keynote by Michael Nutley from NMA then the full programme started at 11am.
I went to the WordPress SEO session by Joost de Valk which was excellent and packed full of useful tips. I think I probably need to set aside a couple of days to install about 20 plugins now though! The most useful tip that I took away was to look at hardcoding certain parts of the wordpress theme like the blog title instead of causing another database query for something that never changes. Load time has always been the one area of WordPress I’ve been disappointed with so I’m hoping that making these changes will help.
Next session I went to was the Extreme SEO session which was fairly lively and in between the chaos there were some great tips. Lots of chat about taking out your competitors with negative SEO rather than improving your own site though which was slightly disturbing! The dominate subject was link building and it does seem to show that as long as you take care of some basic on page SEO issues the main thing you should be worrying about is links.
The final session of the day was the Affiliate State of the Nation panel which I moderated. It seemed to go pretty well and there was some good discussion about issues facing the industry. Most interesting for me was the issues about affiliates either wanting to grow large businesses or keep it as a lifestyle business. Thanks to Kieron for speaking up on that point of view. I was also amused to be sitting on the stage watching Shane Robinson fall asleep in the second row.
It was great at the end of that session to bump in to Pete Sipple from Frequencycast which is a podcast I have been listening to for some time and which I would highly recommend.
Finally the night finished with a cruise on the Silver Sturgeon which made for a great end to the day.