a4uexpo day 1

Getting started on day 2 of the expo so time for a quick blog post about the events of yesterday.

I had an early start but got down to London in time for the intro by Matthew Wood from Existem and the keynote by Michael Nutley from NMA then the full programme started at 11am.

I went to the WordPress SEO session by Joost de Valk which was excellent and packed full of useful tips. I think I probably need to set aside a couple of days to install about 20 plugins now though! The most useful tip that I took away was to look at hardcoding certain parts of the wordpress theme like the blog title instead of causing another database query for something that never changes. Load time has always been the one area of WordPress I’ve been disappointed with so I’m hoping that making these changes will help.

I went to the bonus lunchtime session held by sunshine.co.uk where they released their sunpress plugin which looks pretty impressive and will be a great starting point for a WordPress travel site.

Next session I went to was the Extreme SEO session which was fairly lively and in between the chaos there were some great tips. Lots of chat about taking out your competitors with negative SEO rather than improving your own site though which was slightly disturbing! The dominate subject was link building and it does seem to show that as long as you take care of some basic on page SEO issues the main thing you should be worrying about is links.

The final session of the day was the Affiliate State of the Nation panel which I moderated. It seemed to go pretty well and there was some good discussion about issues facing the industry. Most interesting for me was the issues about affiliates either wanting to grow large businesses or keep it as a lifestyle business. Thanks to Kieron for speaking up on that point of view. I was also amused to be sitting on the stage watching Shane Robinson fall asleep in the second row.

It was great at the end of that session to bump in to Pete Sipple from Frequencycast which is a podcast I have been listening to for some time and which I would highly recommend.

Finally the night finished with a cruise on the Silver Sturgeon which made for a great end to the day.

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Joost de Valk
Oct 15th, 2008 at 1:04 pm | #

Glad you liked my session! It really was a good day with a lot of quality stuff going on.

Craig Parker
Oct 15th, 2008 at 1:15 pm | #

Wish I could have attended this Expo, it looks like there has already been some really ace information.

The negative SEO focus sounds a bit annoying but I think we all know it will catch on with lazy gray hatters :(

I think you should have got a video of Shane being sleepy though, then everyone could have wound him up about it :)

Oct 18th, 2008 at 10:51 pm | #

Great to meet up with you too Fraser – your pre-show podcast was a great help in prepping me for my visit to the Expo.

I thought you did a sterling job of keeping those chaps in order at State of The Nation.

See you at the next one!


Oct 24th, 2008 at 11:43 pm | #

lol in my defence it was due to the previous night’s hard partying rather than the session being boring..

I was sleep deprived and had a high alcohol content so the nodding dog impersonation was inevitable, it’s actually a testament to the session quality that it was near the end that it happened !! :)

Fraser Edwards
Oct 30th, 2008 at 4:18 pm | #

Joost – thanks for taking the time to comment and thanks again for all the tips in your presentation.

Craig – you definitely missed out! Make sure you get along to the expo next year.

Pete – Thanks for the encouragement on the podcast. One day I’ll try to improve the audio quality to frequencycast standards!

Shane – no need to make your excuses. I’m just sorry I didn’t ask you a direct question while you were asleep :)

Joost de Valk
Oct 30th, 2008 at 4:19 pm | #

@Fraser: it’s all about practicing what you preach :)

Ryan - The Kiwi Millionaire
Dec 18th, 2008 at 10:14 am | #

Fraser – Great post, and great Blog by the looks of it. Thank you.

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Fraser Edwards has been involved in affiliate marketing for more than 10 years after starting out in business as a website developer and stumbling into affiliate marketing instead.

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