Sep 22 2008
Affiliate Marketing Outrageously
I’ve just finished reading ‘Marketing Outrageously’ by Jon Spoelstra
It was an interesting read and while it does focus on selling tickets to American sports events and working with teams of sales people I’m sure some of the elements can be applied to affiliate marketing as well.
Here are some of the main points I took away
- What’s it going to take to be the best – In the book there is an encouragement to ask this question and I think it ties in with what people like Doug Scott & Chris Clarkson have been saying recently. Don’t limite yourself by thinking all you can do is the same as everyone else. Or that you need to think small and niche at all times. Set yourself a big target and work out the steps you need to get you there.
- Focus on Domination not Reach & Frequency – sounds a bit wordy but is basically making the point that advertising that focusses on reach and frequency is for big brands with money to burn. Instead you should work out where your target market are most often and dominate all the advertising there. It’s mostly written to apply to TV & Radio ads but I’m sure it would apply to web advertising too.
- What have you done today? – at the end of each day ask yourself what you did to make your business a success. Reading blogs & forums or chatting on MSN isn’t work that’s going to have a return but it can suck up so much time. I’ve spent many hours in the last couple of weeks moving websites from one host to another and updating domain registrations etc but I don’t earn anything from that. Make sure you know what actually gives a return and spend most of your time working on that.
So that’s just some of my notes from the book. As I said it’s pretty focussed on US sports but overall it’s worth a read.
If you would like my copy to read and you live in the UK then just leave a comment below and I’ll pick a winner at the end of the month.