Books Direct Innovation Recognised

Although I didn’t make it to the a4uawards this year I was delighted to see that Books Direct were awarded Highly Commended status in the Innovative Merchant of the Year category. Only losing out to the mighty Prezzybox and the Zak Edwards 10 step guide to winning awards

The Books Direct entry was based around the alternative to brand name bidding that Paul Wheatley and I worked on last year.

Here is an extract from the Books Direct email about awarding the prize money.

So there were a total of thirty tickets in the draw and the final prize pool totaled £17,331.86. Sarah Day – the Online Marketing Manager for Books Direct presented a company update to the attending affiliates followed by a short open discussion. Some interesting suggestions on how to improve the Books Direct programme were raised and we will be looking at how best to implement these in the very near future.

Finally, after months of anticipation the time came to pick the two winners. Helen Smith, Head of Online and Creative at Books Direct performed the honour and the first name to be pulled from the draw was easyfundraising.org.uk. Unable to attend the day we were able to contact Jonathan Scott on the phone later in the afternoon to share the good news. The second winning ticket that was pulled out belonged to Richard Gibson from Freebiejeebies.co.uk. Richard was in attendance and needless to say utterly delighted at the result!

So congratulations to both easyfundrasing.org.uk and Freebiejeebies.co.uk, both win a staggering £8,665.93 each!

It was good to try something a little different and hopefully it’s worked well for the Books Direct affiliate program as a whole.