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		<title>Do you bother with Yahoo and MSN?</title>
		<link>http://www.affiliateblog.co.uk/do-you-bother-with-yahoo-and-msn.html</link>
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		<pubDate>Tue, 16 Sep 2008 13:12:19 +0000</pubDate>
		<dc:creator>Fraser</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[I&#8217;ve had a copy of NMA sitting on my desk for a while because I wanted to write something after reading this article (subscription required). It&#8217;s a comment on some stats from Hitwise which show that the UK Search share in May 2008 was as follows Google &#8211; 87.3% Yahoo &#8211; 4.9% Microsoft &#8211; 3.7% [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve had a copy of NMA sitting on my desk for a while because I wanted to write something after reading <a href="http://www.nma.co.uk/Logon/ResourceBarrier.aspx?RequiredServices=17,|&#038;PipelinedPage=/Articles/38956/Yahoo!+share+of+UK+search+spend+drops+further.html&#038;PipelinedQueryString=liArticleID%3d38956">this article</a> (subscription required).  It&#8217;s a comment on some stats from <a href="http://www.hitwise.co.uk/">Hitwise</a> which show that the UK Search share in May 2008 was as follows</p>
<p>Google &#8211; 87.3%<br />
Yahoo &#8211; 4.9%<br />
Microsoft &#8211; 3.7%</p>
<p><a href="http://blog.arhg.net/">Andrew Girdwood</a> from <a href="http://www.bigmouthmedia.com/">Bigmouthmedia</a> comments in the article that at times optimising &#038; reporting for Yahoo is &#8220;wasting clients money&#8221; which I think is a fair point.</p>
<p>So what does this mean for affiliates?  Do you still try and optimise for natural search in Yahoo &#038; Microsoft?  What about paid search?  The market share applies the same way so is it worth actually running and monitoring your paid campaigns on anything but Adwords?</p>
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