Chris Bishop – House of Fraser – Podcast

Podcast 33

I’ve recently been speaking to Chris Bishop (biography), Online Acquisition Manager at House of Fraser. We discussed a variety of topics including his early days as an affiliate, Hotel Chocolat & House of Fraser. We also discussed advice for affiliate managers, affiliates and issues around cashback for merchants.

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Chris Clarkson
Oct 1st, 2008 at 1:37 pm | #

Another excellent podcast Fraser. Interesting to hear Chris was originally an affiliate (I didn’t know that) and has used that experience as an Aff Manager. Loads of good tips from Chris too, well worth listening too.

Oct 1st, 2008 at 2:27 pm | #

Love your veiws and passion for affiliate marketing. Totally agree with what you say on communication and segmentation! Loving you work!

Oct 3rd, 2008 at 5:40 am | #

Thank you Fraser, and Chris for a great podcast. Enjoyed hearing how you (Chris) started out as an affiliate and developed from there. Inspiration for us all!

Oct 4th, 2008 at 1:07 pm | #

I really enjoyed this podcast, I did not get to work with Chris at Hotel Chocolat, they have just opened a store in bristol and i would have loved a sample of the chocolate.

So Chris what is the url of the Bolton website and what happened to it in the end.

Hope I can do more business on HoF site is reassuring to hear the management have total buy in with the affiliate marketing side of things

Abhilasha Singh
Oct 18th, 2008 at 9:23 am | #

Hi Chris,

I am organizing a conference on ‘Online web content publishing and approval’ and would like to invite you to speak at the conference.

Please send me your contact details on

Many thanks and regards,

Abhilasha Singh

Chris Bishop
Oct 19th, 2008 at 2:39 pm | #

Hi Fraser

A pleasure to record the affiliate podcast with yourself, I don’t half go on!

Thank you for the comments and I trust there are some hints or tips that you can talk away of I’ve instilled a little bit of passion for you to go ahead and really drive you affiliate site or manage your own company programme most efficiently and effectively.

Martin – The sites I ran during my teenagers are sadly not live anymore which is a shame – although I should look at digging out the URL’s!

Abhilasha – Please contact me via my blog if you would like to pass on more information about speaking at your event.

Thanks, Chris

Dec 18th, 2008 at 1:50 am | #

More podcasts please Fraser. Heck, I’ll even offer to pay a couple of quid and download via iTunes! For some reason I missed the last few podcasts but they really were an informative listen, with each guest offering a different perspective. How about Kieron Donoghue to kick off 2009?…

Fraser Edwards
Dec 23rd, 2008 at 9:42 pm | #

Cheers Steven – hopefully I can get back on track in 2009!

Kieron featured way back in 2006 but I’m sure he has a lot of new stuff to say now so I’ll see what I can do :)

Dec 23rd, 2008 at 10:20 pm | #

Thanks for posting the link to the old podcast, a quality interview that has certainly stood the test of time.

Simon Swan
Dec 31st, 2008 at 10:44 am | #

Hi Fraser, Chris,

Fantastic podcast to listen to and really interesting to hear both your thoughts and views on affiliate marketing

Chris – Interesting to hear you were from a football background – would be interested to hear your thoughts and if you have any football sites for sale still?!

Feel free to contact me on my email if you can

07782 281 421

Simon Willis
Jan 5th, 2009 at 3:50 pm | #

Really enjoyed this podcast and thought Chris’ comments were very interesting to hear.

He sounds like a very intelligent chap who has got some great views and opinions on what it is to be an affiliate.

I myself are interested in a similar path in my life and I can look at someone like Chris to take inspiration from.

Thanks Chris

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Fraser Edwards has been involved in affiliate marketing for more than 10 years after starting out in business as a website developer and stumbling into affiliate marketing instead.

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