Comments on: Closed Group Brand Name Bidding

By: Fraser

Fraser — Tue, 15 Apr 2008 12:17:10 +0000

A closed group is when only a small number of affiliates are allowed to promote the merchant.

By: Quinton

Quinton — Wed, 09 Apr 2008 19:25:19 +0000

What is closed group marketing?

By: David Furlow

David Furlow — Wed, 20 Feb 2008 18:35:15 +0000

Ive been asking about the inkfactory brand bid for over a week now and still nothing has happened to remove it. Im beginning to smell something fishy and it reminds me of a certain uk holiday affiliate manager I had the misfortune to work with last year. We soon sniffed him out.

By: Moose

Moose — Tue, 19 Feb 2008 11:33:38 +0000

One of the business cases is quite simple. It’s what has allowed several (not all) networks to thrive & stay in business to to this day.

To gain a deeper insight you literally do have to take the red pill to see how deep the rabbit hole goes.

That aside the first sentence is one business case for you.

“It’s what has allowed several (not all) networks to thrive & stay in business to to this day”

By: HonestAM

HonestAM — Tue, 19 Feb 2008 11:28:53 +0000

I really struggle to see the case for brand bidding for affiliates. Unless the merchant really isn’t capable of running it themselves it’s hard to justify.

I can see how bid groups can provide control and reassurance but personally I’ve not found them necessary to implement if you keep an eye on the search activity.

The is a cross over of sales but it’s a difficult to find a perfect solution but the last referrer rule seems to be the best we have come up with. With multi channel marketing it’s difficult to tell who really delivered the customer. How would the affiliates react if a client decided to cancel half of all sales half an hour after a tv spot?

By: gadget

gadget — Tue, 19 Feb 2008 11:15:49 +0000

It may be worth considering allowing someone to contribute anonymously if they are currently active in the dark side of this issue in order to get a balanced collection of views. I’m not saying black hat is ok and nor am I interested in their top tips but I would be interested in their side of the debate. Just a thought.