DGM expected to forget about Fuel

Just read in NMA that DGM are likely to drop the Fuel name - seems like a good move as it’s always been confusing for me!

DGM have also released results for 2006 this week.

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Clarke
Apr 12th, 2007 at 7:03 pm | #

A good move I think. I sure hope the bright spark that came up with the name fuel won’t get there fingers burnt a second time around by coming up with an equally daft name ;) boom, boom. Just adding fuel to the fire, exit stage left! I will get my coat :)

julian paling
Apr 16th, 2007 at 2:21 pm | #

Good news, fuel was a silly name and a complete waste of money. What is wrong with DGM, at least its short and more unique than fuel. People know who you are talking about when you mention DGM. They are change things too much at DGM, just think of the names they have used ukaffiliate, dgm, dgm2 dgm pro, deal group media, dgm affiliates, fuel, web gravity, ad network, fuel-group, dgmperformance, dgmsearchlab, dgmadnetwork. Enough already!! :)

Fraser
Apr 18th, 2007 at 1:48 pm | #

Hi Julian - thanks for the comment :)

Looks like you are doing well filling out the content on dfinitive.com - nice one :)

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