DGM name change to DGM Affiliates

After the Affiliate Window name change to Digital Window it looks like they are not the only network changing name this week.

DGM which used to be UK Affiliates and might also have been dgm2, dgmpro or deal group media has now named it’s affiliate network DGM Affiliates. It seems DGM UK has now become Fuel but the..

“Fuel product range is owned by dealgroupmedia (UK) Limited”
link

Fuel seems to consist of Web Gravity, DGM Affiliates & Ad Network which is all owned by dealgroupmedia Limited but this is different from Deal Group Media plc which seems to add to the confusion.

Deal Group Media plc is the holding company of ‘dgm’, an online marketing group that specialises in three core areas of online marketing.
link

So Deal Group Media plc is the holding company of dgm which is really called dealgroupmedia (UK) Limited which owns the Fuel products, one of which is DGM Affiliates. I think.

I haven’t been this confused since I tried to tell the difference between Littlewoods, LX Direct, Littlewoods Extra, Littlewoods Index, Littlewoods Even More and Littlewoods Even More Extra LX Index

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