Sep 16 2008
Do you bother with Yahoo and MSN?
I’ve had a copy of NMA sitting on my desk for a while because I wanted to write something after reading this article (subscription required). It’s a comment on some stats from Hitwise which show that the UK Search share in May 2008 was as follows
Google – 87.3%
Yahoo – 4.9%
Microsoft – 3.7%
So what does this mean for affiliates? Do you still try and optimise for natural search in Yahoo & Microsoft? What about paid search? The market share applies the same way so is it worth actually running and monitoring your paid campaigns on anything but Adwords?