Email Marketing - I’m late to the party

I’ve never really tried hard to gather email addresses but yesterday was an eye opener. I promote a very specialist product which is pretty low volume in Google searches so I have been very slowly gathering email addresses and yesterday there was a price reduction so I thought it was time to send out the first mailing.

I got a 43% open rate, 42% of them clicked through and 66% of them actually bought something.

All in all those are great percentages and I was amazed how well a very targetted email on a very specific product paid off.

Unfortunately the downside is that I only have 33 people on that list. So that means 14 of them opened the email, 6 of them clicked through and 4 of them bought something. In the end though I made £65 from sending out one mailing so it’s not a huge amount but it’s a great return on a list of 33 people.

Time now to try and scale up that mailing list and see what other lists I can start to build.