Mar 06 2007

Email Marketing - I’m late to the party

I’ve never really tried hard to gather email addresses but yesterday was an eye opener. I promote a very specialist product which is pretty low volume in Google searches so I have been very slowly gathering email addresses and yesterday there was a price reduction so I thought it was time to send out the first mailing.

I got a 43% open rate, 42% of them clicked through and 66% of them actually bought something.

All in all those are great percentages and I was amazed how well a very targetted email on a very specific product paid off.

Unfortunately the downside is that I only have 33 people on that list. So that means 14 of them opened the email, 6 of them clicked through and 4 of them bought something. In the end though I made £65 from sending out one mailing so it’s not a huge amount but it’s a great return on a list of 33 people.

Time now to try and scale up that mailing list and see what other lists I can start to build.

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Leonard Chen
Mar 6th, 2007 at 3:31 pm | #

That’s a pretty good percentage there! It’s things like this that reminds me to start spending more time building up my list and monetizing it.

Mark from Bloglyne.com
Mar 6th, 2007 at 5:51 pm | #

Amazing percentages really. Just keep up the good work. You will get there.

I just added an RSS email feed sign up. So, I’m even further behind than you *grins* So, don’t feel bad!

Clarke
Mar 7th, 2007 at 6:12 pm | #

Welcome to the party, actually I have to say your results all be it from a small sample are very good. I been doing it for a while, and certainly not an expert in that area.. but has worked well for what we done, but it has steadily got worse over the years… I guess as spam grows your message gets hidden in amongst it all / blocked etc.