Google Adwords Editor First Impression

I’ve just started using the Adwords Editor software and so far I think it’s pretty handy. For adding a few adgroups I still think it’s faster to just login to the account but this morning I’ve been doing some tidying up, renaming a bunch of adgroups, deleting old stuff etc and it’s a great tool for that kind of thing.

I still need to try out the bulk upload options but I think that could be pretty handy too. The only fault I can see with the tool is that it’s pretty slow. It’s supposed to be working offline but it seems like it stops every so often to check something online and then starts responding again. All in all it’s well worth a try but it’s still got a bit to go before I never need to login again.