Google Video Ads

Google has just announced that video ads will soon be released to be included as part of an AdWords campaign. It’s a logical progression from standalone Google Video and will be really interesting to see how it works out.

My bet is that video is going to be huge, not just in Google Ads but as a marketing tool anywhere on the net. Video is going to be the way to tell your story and communicate effectively about your products. I’m hoping to try a few experiments in the use of video from an affiliates perspective so if I have anything interesting to write it will be here.

Take a look at this example where they have tripled conversion rates by leading with video.