GreasyPalm Redesign & White Label

I got an email from the UK based cashback site GreasyPalm recently with some surprising numbers. They are boasting 750,000 members and total member cash back is now over £4.7 million. That’s one pretty impressive affiliate website and demonstrates the huge growth and perhaps the gap between the average part time affiliate and some of the larger sites based around the affiliate marketing model.

Paul Knapp, Director of GreasyPalm said
The redesign also enables white label functionality to provide re-branded cashback shopping services for our media partners, which we are hugely excited about. They will enjoy benefits of the redesign’s increases in conversion, retention and enhanced member earnings.

The white label cashback option is certainly an interesting one and looks like it could be a way for others to explore the cash back model without the up front investment in technology.

Cash back is an intruiging model for me. In so many ways it’s the ideal way to run an affiliate site. What better hook to get your visitors to keep coming back than to share the revenue with them?

However I wonder what happens when every consumer signs up to a cash back site and other affiliates can’t recruit any new customers? I’m not being critical of the model but it’s so effective that I wonder if the market will just be dominated by a handful of cashback sites in the future. Do we all need to get into cashback?