How to annoy your affiliates

There are a couple of things that I keep noticing happen with various affiliate programs and I just can’t understand the thinking behind the decisions. The first was in an email I received recently

“Some of the old banners have been deleted, so if you were running these you will be seeing a blank space on your site!”

To me this seems a really strange way to do things and surely the deleted banners can be replaced with new banners. If an affiliate has decided to choose your banners to place on their site I would think it wise to do what you can to make sure they stay there instead of breaking the image for the affiliate!

The other issue I keep seeing is described perfectly by Jason over at One Little Duck so there is no point in me saying exactly the same thing but I will say I am as confused as Jason about the logic here.

back me up

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Clarke
Aug 17th, 2006 at 11:47 am | #

The problem for a lot of Merchants is the Network system won’t allow them to do a simple replace. I say simple in that the idea is a simple one, the actually getting the system to do it is a bit more complex to put in when you need to have a simple to use system for the Merchant to use. So because of this and a number of other things Merchants do so wrong with banners Paid On Results has always done this task for the Merchants but this has lead to us having to dedicate a huge resource :-( … However this week should see the launch of the New Merchant Control Area and for the 1st time Merchants will be able to update banners very easily using the Interface but what is magic about this system is they can’t stick 120×600 banners in to 468×60 spaces, they can’t simply delete a banner and make a big nasty space appear on the Affiliates website, the system guides them in to doing the “right” thing. Merchants will have to select a base banner for every size they want to provide so should they ever want to get rid of a creative they can default it to the generic banner for the Merchant and so solving the problem of a blank space. Believe me this system to make it super simple for Merchants and to ensure nothing daft happens to Affiliates sites took a while to make but I think we fully cracked this issue.

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Fraser Edwards About

Fraser Edwards has been involved in affiliate marketing for more than 5 years after starting out in business as a website developer.

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