Comments on: Impact Radius – What’s in it for affiliates?

By: daiarian

daiarian — Mon, 08 Mar 2010 21:14:07 +0000

Thanks Ricky for the clarity of your explanation I can cetainly see how inherent benefits could accrue to participating parties.

By: Amit Chaudhary

Amit Chaudhary — Fri, 26 Feb 2010 09:48:33 +0000

Great Post, Thanks for the information about the affiliate & difference between the company & the networks.

By: Ash

Ash — Wed, 24 Feb 2010 13:23:54 +0000

Well thats explained it a bit better for me, I was a bit confused about it before I found your article.

By: Sumaryan

Sumaryan — Sun, 21 Feb 2010 08:18:29 +0000

Didnt know about it before. Thanx mate.

By: Rob Barham

Rob Barham — Wed, 17 Feb 2010 13:48:05 +0000

Interesting. Made me realise how hard it must be to start up a new network or equivalent though. You can’t attract affiliates until you have some decent merchants and vice versa.

By: Mark

Mark — Mon, 18 Jan 2010 18:00:14 +0000

This makes perfect sense for a lot of the business we do where the network merely provide a platform for feeds, reporting and payment.

I can think of a number of networks who don’t even do this very well so hopefully this development will prove a wake up call to them and an endorsement to those Networks who really add value… which many do…

Change is good

By: Ricki Jones

Ricki Jones — Mon, 18 Jan 2010 14:01:57 +0000

Hi all,

Thanks for your comments and thanks to Fraser for the post.

There are a few elements to our offering that set us apart from more traditional affiliate networks, which I have tried to explain above. The main ones being that we also track offline activity and there is the directory, which allows you to be listed and to be searched by advertisers looking for media partners to work with.

Obviously we would not display any sensitive information regarding your account, such as revenue earnings, and you have full control of exactly what is listed in the directory. You can even choose not to be listed in the directory if you really wanted to.

Our whole vision is about bringing agencies, advertisers and media partners closer together and providing all the tools required to develop your own relationships. I have been in the industry for a number of years now and have seen it develop dramatically in the past few years. We are aiming to simplify this process and cut out the clutter, if you like.

I am happy to discuss this further if you wish, and perhaps show you a demo of the system – please email me (ricki@impactradius.com) and well sort something out.

Many thanks

Ricki Jones
Impact Radius Ltd.

By: @simon_richo

@simon_richo — Mon, 18 Jan 2010 10:30:24 +0000

I also struggled to work out the difference between this company and a network.

From what you have written, I still don’t really see the difference.

If the answer is that this provides higher levels of service then I’m not sure – it seems to me that the merchant (affiliate manager) will now have to handle individual requests for higher commission levels? This already happens. A good affiliate that is driving revenue will be in the driving seat anyway, irrespective of the network. Well they should be in any case.

“Up for discussion would be commission rate, cookie duration, minimum CPC’s, any performance caps, incentive tiers and any other specific terms and conditions required.” Is this really new? Will a merchant have the time to change these items on an individual basis? They already do for the super affiliates through the normal network/ direct relationship.

There is also an issue with giving people too much access to information. As a poster above points out – do you really want your earnings published to the whole community?

The whole process here looks to be based around automation and transparency. By taking a smaller % in override this means LESS human interaction, which is really the basis for good relationships.

It looks like a network, it sounds like a network – therefore, it’s a network.

Or am I missing something fundamental?

Good luck anyway.

By: Jorge Delgado

Jorge Delgado — Sun, 17 Jan 2010 19:46:20 +0000

Thanks for the info…i will search a bit more about the network..

Talk later,
Jorge

By: Elaine

Elaine — Sun, 17 Jan 2010 08:30:09 +0000

Thank heavens for you Fraser – ‘oos I couldn’t make head nor tail of it – now I shall watch with interest to see if anything suits me – Cheers

By: Mogga

Mogga — Sat, 16 Jan 2010 11:28:08 +0000

So it’s a network?
And along the same lines at Darwin where you publish all your sites but then anyone can see your sites and presumably information about which perform best.
If that sort of data is to be public even to program managers (Who more frequently than ever run affiliate websites) then it makes my position as a affiliate-only affiliate more vulnerable.

I’m just worried about more people getting hold of the information about what makes me money at the moment!