May 01 2006

Pay Per Call

Pay per call is slowly being introduced as an alternative to paying to an action or sale. I was really interested to read some figures in the current edition of Revenue magazine.

Average Pay-Per-Call Prices

Travel - $8
Cosmetic Surgery - $20
Mortgage - $35

For a mortgage that is a payment of just under £20 for a connected call, there’s no guarantee of an accepted lead but the payment is for the lead. VOIP is also expected to play a part in this and it was interesting to read that there were just under 30 million house holds in the US using VOIP as their home phone service.

As much as the online market is growing exceptionally fast I think it’s likely that people will continue to prefer to speak to a “real person” and so pay per call or connecting to a VOIP phone via a company website is likely to be a big growth area.

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Chris Yates
Feb 11th, 2007 at 2:42 am | #

I woudl be very interested to see what this could do for one of my companies.

Any ideas what Affiliate networks are pioneering this as I woudl like to give it a try from an advertising POV

Fraser
Feb 21st, 2007 at 4:36 pm | #

Hi Chris

I haven’t heard too much about this yet but Tradedoubler seem to be talking about it most

http://www.tradedoubler.com/pan/cms/products/products_advertisers/prod_advr_td_talk

jhune
Mar 23rd, 2008 at 1:25 pm | #

Has anyone out there heard about WideCircles.com. It seems like a way better service then wasting money on PPC. Apparently they are using refering websites ( forums, blogs, wiki, etc. ) and have a viral word of mouth distributed approach to it. My friend told me he got around 100 visits from single post which cost him $0.40c. I am going to give them a try today . In case you are intrested here is it. http://widecircles.com?s=imt1