Comments on: Revolution Magazine Article About Industry Regulation http://www.affiliateblog.co.uk/revolution-magazine-article-about-industry-regulation.html UK affiliate marketing news, views and podcast interviews. Thu, 04 Dec 2008 22:04:41 +0000 http://wordpress.org/?v=2.5.1 By: Diane http://www.affiliateblog.co.uk/revolution-magazine-article-about-industry-regulation.html#comment-56808 Diane Tue, 04 Dec 2007 11:49:11 +0000 http://www.affiliateblog.co.uk/revolution-magazine-article-about-industry-regulation.html#comment-56808 Will it stop merchants doing a runner at short notice? Will it stop merchants doing a runner at short notice?

]]> By: Moose http://www.affiliateblog.co.uk/revolution-magazine-article-about-industry-regulation.html#comment-56649 Moose Mon, 03 Dec 2007 20:07:22 +0000 http://www.affiliateblog.co.uk/revolution-magazine-article-about-industry-regulation.html#comment-56649 I haven't as yet studied any paraphernalia pertaining to the IAB’s Affiliate Council. Granted I will be listening to what they say, and if called upon offering comments or suggestions, but the elements I personally will be looking for is to ascertain how attuned they are with what affiliates require & the limitations they prepared to tolerate, plus, aspects pertaining to the realisation that merchants & services currently involved with or contemplating affiliate marketing as part of their mix, understand that it is a serious sales & performance related marketing channel whereby affiliates must be treated with the respect they thoroughly warrant if they wish for this to be reciprocated. For the IAB’s Affiliate Council to work, it will need to be accepted that all parties whether they be network, merchant, agency or affiliate, each in turn may require to be regulated, remembering it is called “affiliate” marketing. I thought your comments in the publication were just fine. I haven’t as yet studied any paraphernalia pertaining to the IAB’s Affiliate Council. Granted I will be listening to what they say, and if called upon offering comments or suggestions, but the elements I personally will be looking for is to ascertain how attuned they are with what affiliates require & the limitations they prepared to tolerate, plus, aspects pertaining to the realisation that merchants & services currently involved with or contemplating affiliate marketing as part of their mix, understand that it is a serious sales & performance related marketing channel whereby affiliates must be treated with the respect they thoroughly warrant if they wish for this to be reciprocated.

For the IAB’s Affiliate Council to work, it will need to be accepted that all parties whether they be network, merchant, agency or affiliate, each in turn may require to be regulated, remembering it is called “affiliate” marketing.

I thought your comments in the publication were just fine.

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