Comments on: UK Affiliate Census Results

By: One Little Duck - Affiliate Blog » Blog Archive The E-Consultancy Affiliate Census

Thu, 25 Jan 2007 17:49:03 +0000

[...] A popular subject on affiliate blog pages is the recently published E-Consultancy Affiliate Census. The content and analysis of the census has been interestingly covered by Lee McCoy, Fraser Edwards and Stephen Pratley, and no doubt there will be more to follow. [...]

By: Chris B

Chris B — Thu, 25 Jan 2007 14:34:57 +0000

Interesting reading. Half of Affiliates believe that Affiliate Marketing is getting harder over time. If you can’t adapt to the ever changing SEO and industries/sectors you targetting, it will leave you behind, thus become harder.

Also 13% of day job affiliates have more than 5 computers. Why?!

By: Don’t Click This » UK Affiliate Census Results Are Published

Don’t Click This » UK Affiliate Census Results Are Published — Wed, 24 Jan 2007 17:25:03 +0000

[...] Fraser Edwards - UK Affiliate Census Results [...]

By: Affiliate Marketing Blog

Affiliate Marketing Blog — Tue, 23 Jan 2007 10:54:27 +0000

Exactly who and what is an affiliate?

A simple enough question to ask but certainly not a straight forward one to answer. With so many different “classes” of affiliates ranging from the part time “spare bit of cash” through to the full time professional and the emerging corporate …

By: Fraser

Fraser — Tue, 23 Jan 2007 04:04:28 +0000

Yeah I think you are right Clarke - I don’t fully mean what I had posted but I do think the advice of affiliates is abused sometimes. Certainly not by you or POR for sure but I do think there is space in the market for taking the help & consultancy that affiliates provide a little more seriously.

Chris - the one hour a day stat is definitely interesting. I think people sometimes don’t realise that it’s not easy money. We all have to work hard for it.

By: Chris

Chris — Mon, 22 Jan 2007 20:39:33 +0000

Fairly interesting read, not too many surprises.

I wouldn’t mind seeing a breakdown of the “Which Network” section, where TD and CJ came out on top, split into “day job” and “spare time” affiliates. It might help clear up the relevancy of the old “we’ve got x,000 affilates” chestnut.

I’d also like to put my hand up as one of the 299 people who agreed with “I have lied to avoid going out just so I can stay at home and work on my website or affiliate campaign”.

Perhaps the one thing that surprised me the most is that so many “spare time” affiliates spend less than an hour a day working at it.

Possibly the biggest benefit of the survey is that it keeps us marching down the road to becoming a respectable member of the marketing community, with proper figures and everything guv!

By: Clarke

Clarke — Mon, 22 Jan 2007 17:27:45 +0000

To pick up on the free consultancy, as a friend of mine I will often rope you in to test or checkout the latest bit of new kit that Paid On Results has designed for Affiliates as I can trust your comments. I personally think on beta testing of new tools developed to help Affiliates that Affiliates shouldn’t be looking for payment to give feedback as after all these are designed to help you make more money for your business (and of course Network and Merchants in return).

I do think there is a place to be paid for consultancy work such advising Merchants or Networks on improvements they can make to increase sales and the reason for that is simply that these improvements not only effect your Affiliate business but everyone else’s and also the Merchants normal business and so you should be paid something to compensate for the increase in business not directly related to you the Affiliate giving the advice. That said I rather speak up and see improvements in my cash flow even if it effects everyone else positively than to sit back say nothing and see the Merchant go down the tubes over something that is obvious to me but not to them.

I still think Affiliate, Network and Merchant should be trying to work together to always improve things, even if that means putting aside a little time to give pointers or advice, and I know you think the same otherwise you wouldn’t have AffiliateBlog.co.uk as lets face it your helping other peoples businesses without asking for anything in return, your just too nice